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Brand Manager

公司名称

Sanofi (Cambodia) Co., Ltd   

公司性质

私人有限责任公司

岗位

医药

员工数量

区域

金边市

职业等级

高级

工作类型

全职

工作年数

6

岗位

市场营销

招聘人数

行业

食品饮料

薪水

$1000-$2000

学历

本科

性别

男/女

语言

英语-- 良好   

年龄

~

工作地点

金边市;

发布日期

Jul-03-2018

截止日期

Aug-02-2018

工作描述

  JOB PURPOSE:

• To achieve the marketing objectives and profitability by proposing and implementing promotional plans within agreed budget and deadline for the assigned brand(s).


SUPERVISED RESOURCES (Sales, budget, headcount…)

• Product portfolio sales
• Promotional Budget
• Number of Products

KEY ACCOUNTABILITIES:

Annual Marketing Plan:

• Strategic Planning:
o Understand customer segmentation, non-prescribing customers and customer environment by using results of research from research agencies.
o Understand competitor's weaknesses and strengths via competitor's intelligent,
o Analysis consolidation: SWOT analysis
o Developing Brand Strategy: Defining strategies and identify critical success factors.
o Ensuring the brand objectives are achieved within the approved resources by monitoring and analysing it on monthly basis in coordination with finance and controlling.

• Operational Planning:
o Managing the brand: propose and develop Unique Selling Point and Brand Proposition,
o Implementation & Tactics: Prepare marketing Mix and Implementation Plan
o Forecasting: market base forecasting
o Managing Information gaps: Market research, assessing competitive activity
o Market visit: to obtain status of ongoing activities and market competition observation

• Marketing Planning:
o Research & Analysis: Examine markets, customers and competitors
o Plan: Define assumptions (key issues), Establish Objectives, Determine strategies, Set sales goals, Set budget
o Implement: Assign tasks, Carry out the plan
o Control: Measure results, Evaluate, Propose & carry out corrective action.
o Lead and manage activities by coordinating with authorized departments in:
o Market research and sales forecasting
o Pricing, sales and merchandising activities, marketing campaigns, advertising and promotions
o Business development activities

Communication:

o Define key issues and proposal solutions to Market Activation & Pain Category Lead
o Schedule meeting with related department to solve problem
o Well-prepared marketing plans for brand meetings and Business Review to discuss and receive feedbacks
o Insure that field force understand the communication strategy and the action plan by providing them regular POA (Plan of Action) in a simplified / easy to understand version
o Field works: ensure field work KPIs
o Promo mats: define how many promo mats (brochures, gimmicks, documents…) will be used in the year.

Training:
o With Trainer: ensure FF understand key messages of the brands
o Promo mats: Timely preparation and provision of promomat to the FF and to ensure FF understand contents of promo mats

New Product Development: Proposal, Development, Launch.

职位要求

  Educational background: pharmaceutical (nice to have), business/commerce, marketing degrees
- Experience from 5 years in consumer marketing, strong experience in planning and implementing consumer marketing projects, activities. Preferred to have both ATL and BLT marketing experience or at least ATL (TVC, digital, consumer activation).
- Background: working for Multinational Comp (FMCG), Group Products Manager (or for Consumers Goods)/Brand Management in healthcare sector/FMCG
- High willingness, Flexibility, high self-motivated, ambitious person + Good Excel skill + English communication.
- Cambodian preferable + Location is Phnom Penh

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联系信息

联系人

Tuyen Lam (Ms)

联系电话

8490 4560 620

邮箱

ngoctuyen.lam@sanofi.com

网站

地址

#5AE1-5BE1, Kramoun Sar Street (114), Sangkat Phsar Thmey I, Khan Daun Penh, Phnom Penh

公司简介

Sanofi (Cambodia) Co., Ltd., formerly known as Roussel Cambodge Limited is a joint venture between Sanofi-Aventis Participation S.A.S.,a company incorporated in France.

Sanofi (Cambodia) has been operating in Cambodia since 1993 and has grown rapidly, and has become one of the leading pharmaceutical and vaccine distribution companies in Cambodia

服务热线 :

023 969 088 / 023 47 99099 / 023 47 99088

营业时间 : 周一~周五(8:00 am to 5:00 pm)

邮箱 : jobs@camhr.com.kh

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