How to Promote Your Business

Business promotion is an integral part of any business's success, as it is through promotion that a business
expands its customer/client base and opens new windows of opportunity. There are many ways to promote a
business, and each varies in regards to time, labor and costs. Many business plans use a combination of
methods, based on individual needs and circumstances. Here are suggestions for how to promote your

1. Create a brand image, or logo. Widespread brand recognition is your goal, as it will give your business
credibility and inspire others to spread the word about your business. Grow your brand by placing your logo
in your business stationary, business cards, email signatures, brochures, signs, website and merchandising

Meeting professionals from other, related businesses is an effective form of business promotion,
as it provides you with opportunities "Job Opportunities " to learn about your competitors, ask for referrals,
form mutually beneficialpartnerships in complementary industries and spread awareness about your business
throughout a group of like-minded people. Network with other professionals in the following ways: 
Attend net
working group meetings. You can find networking groups and clubs on the Internet, in newspapers and in trade
Introduce yourself to people at the meetings. Explain what it is your business does, what you offer
that makes you standout from your competition and what you are looking for in business relationships. 
relevant questions during group discussions. In addition to promoting your business, you can learn a lot at net
working meetings. Additionally, asking open-ended questions encourages others to participate in the
conversation, and sets you up for more introductions. 
Hand out your business cards. Set up private meetings
with those who express an interest in getting to know more about your business.

Consider these methods for advertising your business: 
Signs. You may opt for storefront signs,
billboards, marquee boards or street-side yard signs. 
Print. Place print ads in magazines, newspapers,
coupon books, trade journals and industry magazines. Choose print mediums that are suited to your business.
For example, if you run a technology parts recycling warehouse, then you may consider placing ads in
computer classifieds and technology magazines. 
Commercials. Television and radio commercials are
effective ways to promote your business to a broad audience, but they are relatively costly forms of
Advertisements. You may opt to pass out promotional materials at trade shows, at store fronts,
in parking lots or in any other highly-populated areas. Some businesses, like nightclubs and entertainment
venues, hire street crews to hand out advertisements and attract new customers. 
Direct mail. You may
purchase mailing lists targeted to your segment of the consumer market, then mail out letters, brochures,
catalogs or postcards. This method is effective when you want to provide potential customers with paper
coupons, vouchers, business cards or promotional merchandising. 
Public relations (PR) firms. You may
hire a PR firm to create publicity for you in the form of news write-ups and press releases. 
Internet. Promoting a
business online involves setting up a business website, participating in industry/trade forum discussions, running
a blog , setting up accounts on social networking sites, using pay-per-click and banner ads, listing your business
information in business directories and employing search engine optimization (SEO) techniques. Every
business, regardless of its size or scope, could benefit from Internet marketing, and many Internet marketing
mediums are free to use. 
AR Advertising. Short for Augmented Reality Advertising. It enriches the user
experience by bringing life to the prints, when it's enhanced with extra layer called a digital layer.

4. Build business partnerships with other organizations. In effect, piggyback off the success of another
business. Taco Bell has recently unveiled the Doritos Locos Taco, which is a branding coup for both Taco Bell
and Doritos. Whenever you think of one brand, the other brand comes to mind, and vice-versa. Business
partnerships can be very effective advertising tools. 
Note: it's tough to build a business partnership with an
established company when your company isn't yet established. Businesses understand the value (or lack of
value) you're giving them, and may want something in return or simple avoid business with you in the first

5. Rely on the power of social networks.
 Social networks have become the new darling of advertising
because much of the legwork is being done by dedicated fans, for free. You could pay someone to advertise
for you, or you could establish a social community of fans who advertise by word of mouth, at little or no cost.
What's it going to be?
 Try harnessing the power of viral media campaigns. Dollar Shave Club did very good
business for itself simply by making a (funny, exciting, relatable) music video. It took off on social networks
and now has over a million combined subscribers and followers on Facebook and Google+.

6. Offer freebies.
 Pass out merchandise with your company's name and/or logo on it to everyone you meet at
networking events, trade shows, client meetings and even personal social gatherings. Things like pens, magnets
and calendars are good merchandising ideas, as these tend to stay in use, and within view, for extensive periods
of time.

7. Develop relationships with your customers. Customers are people — not numbers — and it is
important that you put consideration and effort into building personal relationships with them. For example,
when you send out Christmas cards each year, you not only gain customer loyalty but you also inspire
customers to promote your business to the people they know.

8. Encourage customers to talk about their experience using your business.There is no tool more powerful
than people talking with their family members or friends about your product or the quality of your work. If your
customers are fully satisfied then you should ask them to refer you or your product to their family or friends. It is
important to realise that your customers may not do so automatically and sometime a little poke requesting them
to refer your business may work wonders. Go ahead, be bold and ask for more work.


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