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Marketing Manager


RMA (Cambodia) Plc.   


General Partnership


General Business Services




Phnom Penh




Full Time

Year of Exp.







Automotive - Vehicle




Bachelor Degree




English-- Good   


25 ~ 40


Phnom Penh;

Publish Date


Closing Date


Job Description

  Overall Purpose of the Role:
Identifies and develops Corporate. Government & Authority business prospects with the aim of increasing JLR brand
awareness, maximizing sales and profitability from vehicles, together with finance, other ancillary products. Whilst also
helping to lead and manage the Dealership’s sales activity to deliver sales volume and profitability targets, this also
includes a focus to attract the after sales business of grey-market purchased vehicles. Understand market outlooks and
competitions as well as creating, communicating and delivering the values created to the target consumers with positive bottom line.

Key Responsibilities
Internal/External Interactions:
o Internal
Sales Team, Aftersales Team, Marketing Team, Finance and Management
RMA Cambodia management team
RMA Finance
o External
Corporate Customers
Financial Institutions
Marketing and Event Companies
Business Partners
Functional Responsibilities
o Understands the JLR offer for
Understands the features and benefits of the JLR offer (vehicles, service costs and plans,
warranty, accessories) and how these compare with other premium automotive brands
Uses an understanding of the offer and the Jaguar and Land Rover brands to develop a
distinctive and compelling sales proposition for corporate customers
o Plans marketing activities
Formulate annual marketing plan and annual budget while also ensure plan execution
Keep the information of automotive industry updated and actively seeking feedback and input
from Sales Team for marketing activities and competitor information
Understands and uses a range of local marketing activities (e.g. events, advertisements, fliers,
website page, driving events) to develop new business including developing relationship with
advertising agencies, media and key stakeholders to promote public image of JLR
Researching, tracking and updating the management on all political and economic issues in
Cambodia, mainly related to automotive industry as well as changes in the competitive
environment for vehicles in Cambodia
Purchasing and inventory control of branded stationary, giveaway’s and other premium items
Lead and coach marketing and sale team in order to carry out the plan by creating and
implementing product training
Regular reporting of marketing activities and competitive activities to the management
Knowledge Responsibilities:
Full understanding of product ranges available to customers
Knowledge of JLR Customer First Behaviors
Knowledge of Jaguar Land Rover Operational Guidelines and standards
Financial Responsibilities:
Generating Revenue and Profit for the sales department through effective marketing measures
Financial Reporting of marketing achievements vs budget and related Marketing ROI’s to the GM
Managing in line with the budget the operational expenses of the marketing department  Monthly reviews of the financial accounts with GM and RMA Cambodia
Providing the GM with related marketing budgets
HR Responsibilities:
Aiding in the coaching and development of the team (up to 3x people)
Reporting to the GM marketing activity and financials
Interacting with sales and aftersales team and business partners
Travel Requirements:
Travelling to meet with potential customers

Job Requirements

  Education Knowledge and Requirements
Bachelor Degree of Business Administration, Marketing or related field.
A minimum of 3-5 years Marketing Management experience (automotive preferred / luxury brands an alternative)
A track record in successfully managing a marketing team and driving 360-degree marketing principles
(including the 7 C’s)
Able to travel at short notice
Excellent English (written and spoken)
Fully conversant with Microsoft suite of products and fully computer literate (Excel + PowerPoint critical)
Driver’s License motor vehicle.
Experience from automotive is advantage.
Achieve sales, volume and profitability targets through effective marketing measures
Customer satisfaction targets (e.g. CLP, mystery shop, response times, repeat business)
JLR finance and local market penetration understanding
Prospecting and new customer target understanding
Process delivery and compliance (e.g. Sales Core Process)
Personal training and development targets

Leadership – Forward thinking and proactive with judgment, direction setting and achieving of targets. Able to
lead management and operational teams, creating a climate in which team members have a desire for results and
are able to realize their potential.
Management – Able to identify direction for self and others, motivating and effectively managing staffing
and resource requirements. Capacity to use judgment and evaluate situations in order to make decisions
following through to appropriate action and results.
Achieving Results – Results driven, able to make sound judgments over competing priorities, use initiative
and actively assess the course of action to set and accomplish targets.
Strategic Thinking – Able to identify a vision along with the plans that need to be implemented to meet the
end goal, evaluating situations, decisions, issues in the short, medium and long term.

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Contact Information

Contact Person

Heng Sokchan (Mr.)


070 555 494 / 017 735 688


Online Apply



#27, St. 134, SangkatMittapheap, Khan 7 Makara, Phnom Penh



Company Profile

RMA entered the Cambodian market in 1992 as an exclusive provider of dedicated system solutions for commercial and non-commercial enterprises in the sectors of infrastructure, energy and logistics. Gradually, the company has been growing alongside the development of Cambodia and expanded to automotive, agricultural and heavy equipment, warehouse solutions, financial services, car rental and food franchise management. In addition to business expansion, RMA Cambodia has also focused its attention on human resources by providing internships and employment opportunities to approximately 2,000 local and professional staff with a number of expatriates working together to share their skills and expertise.

RMA Cambodia has also been very active within local communities. We consistently work with local authorities and organizations to provide financial and technical assistance in essential key sectors, such as health, environment, education and sports.

We aim to help Cambodia grow and prosper.


RMA Cambodia and its affiliate Asia Vehicle Rental (AVR) are offering franchised car rental services through the global brand AVIS. Rentals are customized with brand-new Ford vehicles and experienced English-speaking chauffeurs. AVIS also offers car rental and leasing that meets all types of customers requirements for business trips, leisure or field work, with or without chauffeurs.

RMA Cambodia has a financing arm, RMA Financial Services, offers financing solutions to flexibly meet the needs of corporate and retail customers for the purchase of their own automotive and heavy equipment, agricultural machinery and warehouse solution equipment.

RMA Cambodia is also a provider of heavy equipment products and solutions in construction, road building and maintenance, and agriculture, namely JCB, Mitsubishi FUSO and John Deere. RMA Cambodia is an agent for the world’s leading brands in these industries.

Service hot line :

023 969 088 / 023 91 90 86 / 023 91 90 87 / 02391 90 89

Operating Hours : Mon-Fri (8:00 am to 5:30 pm)

Email :

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